Ram Trucks was established as a division of Chrysler in 2009, as a spin-off from Dodge, using the popular Dodge Ram line of trucks that are now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
Throughout its history, the Eagle brand suffered from a lack of product recognition and innovation to set it apart in the market place. Most of Eagle's models were offered in Chrysler, Dodge, Plymouth and Mitsubishi dealerships under different guises. After a decade of slow sales, Chrysler announced the discontinuation of the Eagle brand in September 1997, and the last 1998 Eagle Talon rolled off the line shortly thereafter.
Jeep is a brand of American automobiles that is a division of Chrysler Group LLC, a consolidated subsidiary of the Italian automaker Fiat.The former Chrysler Corporation acquired the Jeep brand, along with the remaining assets of its owner American Motors in 1987. Jeep's line of vehicles consists solely of sport utility vehicles and off-road vehicles but has also included pickup trucks in the past.
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The Chrysler Corporation was founded by Walter Chrysler in 1925, out of what remained of the Maxwell Motor Company. Chrysler greatly expanded in 1928 when it acquired the Fargo truck company and the Dodge Brothers Company and began selling vehicles under those brands; that same year it also established the Plymouth and DeSoto automobile brands.
The Plymouth automobile was introduced on July 7, 1928. It was the Chrysler Corporation's first entry in the low-priced, which at the time was already dominated by Chevrolet and Ford. Plymouths were actually priced slightly higher than their competition, but offered all standard features such as internal expanding hydraulic brakes that the competition did not provide.
Founded as the Dodge Brothers Company by brothers Horace Dodge and John Dodge in 1900, Dodge was originally a supplier of parts and assemblies for Detroit-based automakers and began building complete automobiles in 1915, predating the founding of Chrysler Corporation. The Dodge brothers died suddenly in 1920 and the company was sold to Dillon, Read & Co. in 1925 before being sold to Chrysler in 1928.
The Imperial name had been used since 1926 as top-of-the-line Chrysler. In 1955, the company decided to spin Imperial off as its own make and division to better compete with its rivals, Lincoln and Cadillac. Imperial would see new body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler corporation's other models.
The DeSoto make was founded by Walter Chrysler on August 4, 1928, and introduced for the 1929 model year. It was named after the Spanish explorer Hernando de Soto. Chrysler wanted to enter the brand in competition with its arch-rivals General Motors, Studebaker, and Willys-Knight, in the mid-price class. Shortly after DeSoto was introduced.
The term "Mopar" has passed into broader usage among car enthusiasts as an unambiguous reference to the former parent company Chrysler Group LLC. now Fiat Chrysler Automobiles. The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, or DeSoto, plus Jeeps and sometimes Eagle vehicles built after Chrysler's 1987 buyout of AMC-Jeep. Thus, for example, a car club for owners of any Chrysler Corporation vehicle might describe itself as a club for Mopar enthusiasts. We are such a club and welcome any Mopar owner, whether it be a classic or a modern Mopar, to join us.